I met Erica when she came to visit our BNI Chapter in Bellingham. Within in the first few minutes, I knew we would be fast friends. I was delighted to help Erica start her new business with a new, blue logo. I made several different drafts for Erica but the above image is the one I was personally in love with. I was glad she too fell in love with it. The circles are reminiscent of a retro keyboard. I used different shades of blue for the keys and left her brand in simple, easy-to-read fonts.